One of the most important business tools that you’re going to need is your logo. This might seem unimportant, but it’s an important part of business marketing.
Your logo represents you and your business. When you’re building a brand, you want a visual representation of your company that’s recognizable and bold.
But what goes into making a good logo? We’re here to talk about it. Keep reading for a few factors that go into any great logo for business advertising.
High-Contrast Colors
When you create a logo for your business, you need to choose your colors carefully. They’re going to represent you.
This should be part of the process of building a brand before you even consider your logo. Your colors need to be visually appealing and bold enough to attract the attention of potential customers.
Pick a color palette ahead of time and stick to it. Aim for colors that work well together and make sure they have a high enough contrast to make your logo clear and visible.
You don’t want a black background and a dark gray logo or else you won’t be able to see it.
Clarity in Various Situations
Speaking of visibility, you need to make sure that everything on your logo is clear regardless of what you’re using it for. This is going to be a guess-and-check process.
Consider every situation in which you’re going to use your logo and test it before you commit. You can use various logo design applications to get an idea of how things are going to look.
Will the design look good on a sign? What about your stationery? How does it look when you put it in a circle for your Instagram page?
All of these things matter. Every logo should be visible regardless of where you’re using it. If not, go back to the drawing board.
Memorability
You want your logo to be memorable enough that potential customers will recognize it right away. Think about the logos for big brands like McDonald’s or Wendy’s. You know these images as soon as you see them, right?
While you don’t have to be as memorable as those businesses, you should make a logo that screams “you” right away.
Do some research on basic logo design. Look into other businesses within your niche that you recognize based on their logo alone and see how they’re creating their logos. You don’t want to copy, but it might be helpful when it comes to getting some valuable inspiration.
Logos Are Important Business Tools
Your logo is going to be one of your most valuable business tools when it comes to your marketing strategy. It’s also one of the easiest to make.
Take your time and test your logo before you present it to the world. Remember, once you’ve established it, you have to commit. Get it right!
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