LinkedIn has become the platform for millions of professionals all over the world. If you are a brand and are looking to go online, you need to get on LinkedIn immediately. Your presence on LinkedIn increases your credibility, boosts your brand awareness, and increases your chances of hiring quality employees with ease. However, you need to market your brand to get the traction you want.
Most brands and businesses starting out online seem to commonly ask questions like ‘how do I manage Instagram for business?‘ and ‘how to use Facebook for marketing?’. In this article, we shall take a look at the fundamentals of LinkedIn marketing and email lists.
The best practices to optimize your LinkedIn marketing
LinkedIn marketing is the art of using LinkedIn as a platform to seek out professionals, make connections, build influence, expand your brand, generate leads, share and optimize content, drive traffic to your brand, and forge professional relationships with other professionals. LinkedIn marketing allows you to expand your brand awareness and hire talented professionals to join your team. Here are some excellent practices to follow to make the best of LinkedIn:
Make sure you stand out
Since LinkedIn is home to millions of professionals and businesses, it is easy to be overlooked. You need to optimize your profile to stand out and be easy to identify. Visitors need to know what your brand is about at first glance. You can make this happen by writing your profile name, a crystal-clear headline explaining what your brand is about, etc. Make sure your profile is public.
Make sure your website has a follow button
Have a website? Include a follow button for LinkedIn, prompting your website visitors to follow you on LinkedIn. You can encourage them to follow you on LinkedIn to receive valuable content, brand updates, and incentives that you may have in store. This tip works well because you are giving your visitors a reason to follow you on LinkedIn. A compelling reason that will benefit them.
Spruce up your profile
First impressions count, which means you need to make your profile stand out. To do this, use a high-quality profile picture of you, write a concise bio explaining what you do and include your experience and skillset. Also, let your visitors know what you want and what your capabilities are. In other words, let them know how you can help them.
Optimize your profile for Search Engine Optimization (SEO)
Optimizing your profile for SEO is vital irrespective of the platform you are using. With tons of content, websites, and brands, you need to be able to rank well on the search engine and stand out. Focus on keyword research, i.e. looking for keywords in your niche that people search for but are not difficult to rank. Use these keywords in your title, headline, and bio.
You need to post a lot of content
Posting content is the key to building brand awareness and increasing engagement. Posting valuable content helps you draw in prospects and visitors, and show them that you are committed to building your brand on LinkedIn. You could post tips, answers to FAQs, blog posts, long-form content, brand updates, links to your YouTube videos, website content, and so much more.
For the most part, stick to creating content that can help your followers, and promote your brand once in a while. Consistent, valuable content gets noticed and gains traction. You can use the leverage you get and incentives to get people to visit your website and buy your products.
Brand Building using Email Lists
LinkedIn, as you know, is one of the most effective tools to market your brand. However, email lists seem to get overlooked. You should build an email marketing list as soon as you set up your website and your social media handles. The more visitors you get, the better your chances of converting them into customers using your email list. Email marketing works for everyone irrespective of your type of business. Even Etsy sellers can find out how to build an email list for Etsy sellers. Here’s why building an email list is important:
Multiple leads, increase revenue
The whole point of optimizing your marketing strategy is to get as many leads as possible and generate revenue. Email marketing plays a vital role in this. You can encourage your website visitors to revisit your website by giving them incentives and giving them brand updates, thereby turning them into returning customers.
If they like your website and content, getting them to revisit will not be hard. Focus on creating content for them that you think will bring them value, promote your brand and send them updates every once in a while, and give them a reason to visit your website. Incentives like free exclusive content, an ebook, bonus footage, or a discount will work. Email marketing can do well to boost your conversions if you do it right.
Effective communication with prospects
To turn prospects into customers, you need to communicate with them effectively. Traditional marketing does not allow you to do this. However, with email marketing, you can contact them and create personalized content to suit their needs, thereby increasing their chances of revisiting your site or taking any other Call-to-Action (CTA).
Furthermore, consistently sending them content that they deem helpful will make it easy for you to forge a professional relationship with your client. This trust can translate to more purchases, social shares, more referrals via word-of-mouth, etc. The possibilities are endless.
Conclusion
These are a few of many tips you can use to solidify your LinkedIn and email marketing strategies. Consistent and valuable content, profile optimization, and audience interaction can help you boost your leads, conversions, and of course, revenue. The same holds true for other platforms like Instagram, Facebook, Twiter, and YouTube marketing.
Rachael is a content writer at Pearl Lemon Leads who has written on a Linkedin Lead Generation Guide, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.
