Successful and influential advertising must attract attention, communicate clearly, and create a unique vision and memory for the viewers. The raw encoding and decoding processes underlie productive correspondence. However, advertisers mostly forget to take adequate measures to assist visually impaired customers. Blind or visually impaired individuals live everyday life like us; the only difference is their disability to see things correctly. They can’t perceive the online advertising or marketing procedures as ordinary people do.
According to research, 20.6 million people in the US have a loss of vision. It is indeed a shocking number. Blind people receive little attention from advertisers that result in making the online content less available to them. There are limited websites over the internet that are readable to blind or visually impaired individuals.
There are specific ways to improve the transfer of online information to them. Since marketing depends on visual impact broadly, this area needs a massive fix to facilitate them. Let us read about the necessary steps that marketing agencies should take to help blind and visually impaired people. In-game advertising is a new form of advertising that is slowly making a mark in the advertising industry. Now brands can advertise their products in-game with https://www.anzu.io. Anzu is a platform solely for brand advertisers where real-world advertisements are added in every video game. That way, brands can get relevant followers and reach a wider audience in no time.
1.An Inclusive Or Broad Gauge Marketing Technique:
In inclusive marketing, you keep a myriad of audiences in your mind that helps you define your strategic marketing roles. It is a dynamic field that considers numerous factors, including age, gender, race, income, health status, disability, and some more. When we talk about the visually impaired, this includes news, products, and other content aspects focusing on their needs. But in a broader perspective, it means ensuring a web presence that is easily accessible to them.
By adopting this inclusive marketing technique, such as audio transcription software, one can assure smooth delivery of appropriate information to visually impaired individuals. It aims to make your online media more accessible and valuable for your customers with potential visual impairments. By boosting the accessibility and convenience of your raw search presence, you are opening ways to deliver your products and services available to a market of promising consumers.
2.Use Storage ALT Text Descriptions To Optimize Your Images:
Alternative text (alt-text) provides an alternative textual option to non-text content online, such as images, graphics, infographics, etc. Completing alt text descriptions can enhance the accessibility and use of the internet to those with vision impairments. Once the screen reader meets images on a web page, it reads them aloud.
Alt text also boosts your SEO ranking by providing search engines such as Bing and Google with plenty of information about what is available on specific web pages. The more information their web crawlers can scan, interpret and understand, the better chances you have to stand out in search results.
Since web crawlers (and screen readers) cannot analyze an image and figure out its value, they can only understand the text. So, that text should accurately describe the print or media. Otherwise, it will not show any information.
Following are a few easy tips to assist you in writing a good alt text description:
- Aim to be accurate and present the content and function of the image.
- Aim to be concise; try to write no more than a few words.
- Avoid redundancies, do not provide information already mentioned in the surrounding text.
- Do not use the phrase “image of ” in your alt text description.
- When the image is only text, the text within the image can serve as the alt text. For example, if the image is functional, the image links to something else, including that in the alt text.
3.Create Friendly URLs, File Names, And Image Titles:
The filename gives information about your image and file to the search engines. Try to use a simple file name before uploading a file that relates to your subject matter. Try to add some keywords if possible.
Let us suppose we have these two examples.
- Greenhouse-effect-germany.jpg
- IMG7856A.JPG
Which one do you understand better?
- URLs and image titles describe the images so, aim to include good ones!
- Label all links and buttons.
- Aim to label links and controls conveniently. Choose an exact name to define an object on your website.
- A screen reader or software can allow the user to see a maximized image or hear the labels.
- Labeling sends a signal to visually impaired people not to press buttons unnecessarily.
- It can be quite dodgy, mostly if it redirects to a new web page.
- Using labels makes it a fun experience for the visually impaired to scroll down a website.
4.Add An Audio Option For Verification:
If there is a tab of verification on your website, you should evaluate to add an audio option. It is hard for visually impaired people to read texts and graphics, so incorporating audio makes a massive difference in exploring the web page. Your website’s privacy stays intact with adding this feature. To attract a decent amount of blind audience, one must add this feature.
5.Avoid Using Auto-Play For Audios Or Videos:
Suppose your website contains audio that plays consistently. In that case, people will face difficulty listening to the screen readers because they will interrupt them. It is tough to listen to the audio if any other audio continues to play in the background. It might look attractive to some people, but it causes disturbance for visually impaired people. If you plan to add this feature, you should add an option to start the video rather than automatically play it.
6.Use Light Backgrounds And Dark Fonts:
Several extensions in the browser allow you to alter the colors to suit a visually impaired individual. So pay attention to these details when you plan to make a web page accessible to everyone.
Look at the textural views and other visual cues along with different color combinations. The following steps will support you in this process.
- Add texture or patterns to similar colors.
- Never use a color as a confirmation or rejection for data entry.
- Add neutral text to differentiate between color backdrops and presentations.
- Use contrasting colors mostly to aid visually impaired readers to see shades.
- Avoid the various color blindness mentioned above while incorporating proper hues and textures to help colors better stand out.
Conclusion
These above-given tips and tricks will serve you thoroughly. It will not only make your content and website more accessible but also be universally acceptable. Visually impaired people will admire your content, and you will generate more sales and earn more money. So, you will benefit more from your website by making these changes.
