As we already know, marketing your product through thorough videos is a great way of putting your product out there. Potential customers will be more than happy if they get a proper insight into the dynamics of the product via a video. Especially if you have to do software media marketing, you would need to show how the software works in video form.
However, sometimes you don’t have the necessary budget to allow for high-value production. So in this article, we will tell you how to manage your video making on a limited budget.
Value in the first 10 seconds
Since people tend to exhibit a low attention span when it comes to scrolling through social media, they will stop watching your video after a few seconds if it does not offer them anything of value.
So what you have to do is that you need to get your point across to your customers in the first few seconds of the video. For that, make sure you have a decent script. If you manage to give that, the quality of your video won’t matter a lot, and the audience will be compelled to continue watching.
Animation by yourself
So if you are just starting out, you will not have the capacity to hire a team, or even one animator sometimes. If you are filming a live video, you would have to pay for actors, equipment, and editing. However, an animated video is not just visually appealing, it will help you avoid the difficulties that are accompanied by live video making.
You can find many video making tools like VideoScribe or Lou Bortone, and you can use them to make your own animated videos. They give you the option of 3D as well as 2D animations. All you have to do is get a hang of these by dabbling around.
Rent the equipment instead of buying it
You would need so much equipment if you are filming a live video. Not just a camera, you would need stands, lights, props, backdrops, and whatnot. Instead of investing in all of these things for one video, you can look for a company that rents all these out.
Renting will be way more affordable than buying everything. If you aren’t looking forward to putting videos out there with the frequency of once or twice a week, and just need to film one or two to get started, this will be your best bet.
After you have started profiting from your business, you can go out and buy this equipment too.
Familiarise yourself with video editing
If you cannot hire a video editor, then there are many tools out there that you can use yourself. They have been designed to be user-friendly so it won’t be too difficult for you to get a hang of them. Using them will save you the cost of a video editor.
