Facebook is undoubtedly the most preferred platform for the real estate sector to reach out to aspiring home buyers. No matter what type of property you are selling, there is an audience for it on Facebook. Facebookers have their eyes on the hottest property deals they can come across on social media.
Real estate marketing is picking up the pace on social media as running paid campaigns is comparatively less expensive, offers convenience, and can be monitored to calculate ROI. Facebook proposes the advertisers with multiple Ad format options and filters to suit the precise needs of big and small real estate competitors. Options such as location filters, classification as per demographics, and tagging customers as per their interests, are available to advertisers who wish to make the most of their social spends.
Select the appropriate Ads template
After you have signed off on the budget and have a clear objective of your Facebook Ad campaign, it is time to put together interesting Ad copies and compelling designs. To maximize the impact of the real estate Ads in the limited available advertisement space on Facebook, marketers must select the most appropriate Facebook Ad layout. InVideo suggests carefully choosing and evaluating the element of the Ad layout to meet your camping’s objective. Special attention to detail must be paid to the aesthetics and presentation.
Tips to keep in mind while selecting the Ad templates:
- The Ad template should be a reflection of your brand.
- One must select design elements like icons and graphics that people associate with your brand.
- Choose template fonts that have been used across your marketing collaterals.
- Try to sync the look and feel of the offline and online Ads format so that audiences establish recall.
- The template must bring out the personality of your brand.
Here are the different template options for Facebook Ads:
#1 Focus on the USP
All home buyers are not looking for the same reason to invest in a property. Real estate marketers can highlight the USP of the properties on their Ad banner to establish an instant connection with the audience. If the unique property feature matches the home seekers buying expectations, then it could lead to a potential sale.
#2 Virtual property tour
Use a 360 degree Facebook video ads format to create realistic virtual tours of the homes. Checking out the property on the customer’s news feed, builds excitement, and convinces him to take the next step of reaching out to the agent. Exploring your future dream property is indeed a thrilling experience.
#3 Live streaming property
Your expert property agent can even schedule a personal live tour of the home that is up for sale. The agent can address the audience and walk them through the property, room after room to create a realistic experience. This can also be streamed as a Facebook live Ad reaching out to the defined target audiences.
#4 Carousel ads
In this type of Ad format, marketers can showcase up to 10 images of the property all at once. As the viewers click the arrow on the advertisement, they can see the different aspects of the home. Each image is supported by a description and a call to action button, which leads the audience to the landing page. The carousel ads can also be used to feature different property listings under one advertisement. Hence, this is the most preferred ad template for marketers.
#5 Soon to be launched
Properties that are under construction or homes that are soon to be launched in the market for buyers, can be advertised on Facebook. An image that gives a glimpse of the home should be used as the creative. A bold title on the image should clearly indicate the intention ‘launching soon’ or ‘coming soon in a neighborhood near you’. This builds anticipation amongst the buyers, and they watch the space to know more.
#6 Special offers and promotions
Explicitly advertise your off-season sale offers and promotions on Facebook. Place the wordings such as ‘no-down-payment’, ‘no brokerage fee’ or ‘20% pre-launch discount’ etc. on the Ad banner itself and add a bubble around it to highlight the text.
#7 Organize an event
Some marketers sponsor an ‘event’ for prospective home buyers to make them aware of the process of making a property buying decision or to give them an essential checklist of the variables to be considered while buying a property for the first time. These sessions are presented by noteworthy speakers from the real estate sector and are usually free for the audiences. The banner ad must focus on the catchword ‘Free’ positioned at the top corner of the creative. This enhances goodwill for the real estate brand who organizes the event.
#8 Display the floorplan
A fancy well-laid floor plan on a Facebook Ad will grab the attention of the customer. It gives an idea of what the ‘future home’ could look like. The intrigued home seeker may make a move and sign-up for the personal property visit thereafter.
#9 Focus on property amenities
To make the proposition even more attractive, advertisers enlist the amenities such as ‘swimming pool’, ‘gymnasium’, or ‘business center’ in the Ad creative. Through simple bullet points, one can find out what the home has in store for the buyer and his family.
#10 Feature cutting-edge technology
Buying a home that offers convenience is a preference for most working professionals. Today homes are powered by smart technology where everything is possible at the click of the button. Mentioning the technologically advanced features of the home in the Ad space will increase the likeability of the property almost instantly.
#11 Provide agent details
To establish a direct connection with the customer, there are advertisements that display the name and contact number of the real estate agent in the ad design. Getting a site tour from an expert and experienced agent is especially a reliever while making an important purchase decision.
#12 Reveal price range
Budget-friendly property sellers can reveal a price range for their buyers so that the customer has a fair idea before venturing out and maybe getting disappointed later.
#13 Customer testimonials
Trusting your real estate provider is essential in making the milestone purchase decision. Having satisfied home buyers share his experience would calm the nerves of a nervous investor. Hence this form of advertising can be very beneficial.
#14 Location highlights
Home seekers want to know whether their future homes are conveniently accessible, and every essential need of theirs is taken care of. A sponsored ad template highlighting the home’s proximity from downtown and availability of schools, hospitals & shopping centres nearby, gives the buyer a sense of confidence.
The basic formula is to be as creative as possible with your Ad templates through the video maker and give the necessary information to the home seeker. Make sure that the templates you choose are mobile-friendly and compatible with all devices. Compelling Ads drive traffic to your website and convert the potential customer into a home buyer.