The truth is that digital content can be hard on your wallet, time, and energy. And so while it’s an incredible content pillar with a lot of benefits – engagement, loyalty, financial gain, etc – it’s a good idea to try to get as much from a single piece of digital content as you can.
Enter, content repurposing. Yes, you can reuse even digital content and in fact maybe even double up on all those benefits.
Here are 3 helpful tips for you.
Tailor for Platforms
You want to customize your content for each platform because, well, that often means a better user experience, enough to increase the chances of interaction and sharing.
So, if you’re repurposing a blog post, create these platform-specific snippets; on Instagram, turn those key points into visually appealing carousels; on Twitter, craft engaging tweet threads summarizing the main ideas.
Basically, say you’ve got this detailed blog post about assisted living. Repurpose it on Instagram with graphics that pop, highlighting those key points. On Twitter, break it down into a tweet thread, discussing each subheading with some stunning related images.
Basically, you want to repurpose content not by itself, but specifically tailored to fit different platform dynamics like a glove.
Gamify Interactions
Really, gamified content is more often than not a winner, so why not
transform your content into a game-like experience? Chances are you’ll significantly boost user engagement, extending the reach of your content.
For example, you want to do things like repurpose a product showcase into an interactive quiz. Ask users to choose their ideal product based on preferences, and offer discounts or exclusive content as rewards for their participation. That’s really the hook!
Basically, imagine you’re a tech company with some new gadgets to show off. Repurpose that product overview into a quiz on your website or app – where users answering questions about their tech preferences get personalized recommendations and exclusive access to upcoming product launches – and really get those engagement numbers up.
Storyline Evolution
Repackaging your content as an evolving narrative? That’s a very good idea. It’s one of the simplest ways to keep your audience interested, turning a one-time piece into a recurring, eagerly anticipated series.
For example, you really want to transform a standalone tutorial video into a series; release snippet episodes with advanced tips, user testimonials, or even real-world applications. Anything to keep that momentum going.
So, say you’ve got this one cooking tutorial for your food brand. Repurpose it by creating a series where each episode is a bit-sized piece from the first one that explores a new recipe or highlights a cooking technique. It’s likely that such an ongoing narrative keeps your viewers hooked, eagerly awaiting the next installment.
Repurposing digital content is far from impossible. In fact, it’s encouraged so that you can get more than just one use out of hard-to-make or compelling content.
