Shopify is one of the highly recommended shopping platforms used by sellers to create their retail business online. It makes things quick and easy, but there are still some details to consider, such as SEO or search engine optimization.
It is crucial to do the legwork for your shop to perform its best in search engine results. The following are some crucial factors to apply in your SEO for shopify.
Get rid of duplicate content from your store
Duplicate content refers to texts that are a complete match of another webpage. This duplication can exist either on your site or somewhere else.
Duplicate content can be a disaster for any Shopify website once it is discovered by a search engine such as Google. Although search engines are forgiving of internal duplication, when it comes to external duplication where it appears that you have copied other websites, it will harm your search engine rankings.
If you find that you have duplicate content, resolve the problem at once to improve your search performance.
Create original page titles and meta-descriptions for your pages
Page titles and meta descriptions are important components of your seo for shopify regarding search engine rankings. Include keywords to your title tag and meta description tag that are related to the page content.
This unique metadata aids search engines to understand what your webpage is saying. The more it understands, the better it can rank you in search results.
Write every title and description to comply with SEO best practices. Build your site to be as SEO friendly as possible.
If you have a huge number of pages that need to have keywords added in the titles and descriptions, it can be a time-consuming process. But it is something you should undertake. Investing time in this can result in payoffs in your search engine rankings.
Optimize your images
Image optimization is crucial for your Shopify store as another method of levelling up your presence in Google and other search engines. For several years, all tags have been utilized by search engines to understand what the image on the website is all about.
Every image must have the proper tag included along with the relevant keywords. If someone is searching for “images of chocolate cake”, for example, the images from your site will have a better chance of showing up if your images of chocolate cake have all the tags and offer an apt description.
It would help if you also considered accessibility. Consumers with vision problems might utilize a screen reader to search your website. These applications utilize alt tags to describe what the image is verbally. The more you optimize your alt tags, the better you encourage someone to put items in their shopping cart from your store.
Effortless accessibility is also one of the many crucial ranking factors search engines use to assess your website. Thus, whenever you use images on your Shopify store, make sure to optimize each one.
Conclusion
Online shopping has seen a boom over the past years, and it is now considered to be an enterprise worth billions of dollars. With your Shopify online store, you can have a piece of the pie. But it would help if you lay down smart SEO strategies to level up your website and be competitive in search rankings. Ensure everything in your site is organized not just for the eyes of the consumer but also for the algorithms of search engines.
