We are in an era where most of the businesses are going online. To have a web presence is not just an add-on; it is a necessity. Unlike a physical store, web presence demands content to go on the website. The type of content published on your website defines the soul of your business.
Typically, there are a few ways to reach your website. A direct web link, through social media and search engines, etc. There are ample factors to look into when it comes to planning out the SEO, that is, the keywords for your website.
An insight into the search engines
The most common search engines are Google (about 90% of the user’s search on Google), Bing, and Yahoo, etc. The keywords that we use in search engines help us to find what we are looking for. Your website shows up in the SERP (Search Engine Result Page) only if the website content is visible to search engines.
Once you have figured out who your target customers are, what your goals are, and what do you want to be known for. Your next step is researching keywords. WMS (WhatsMySERP) is a browser extension tool to check search results for multiple keywords and is also used to analyze SERP. You’ll now see what people are searching for, how many of them are looking for it, and what type of content they are searching for (Image, webpage, video, etc.).
7 tactics that can help you with keywords planning
7 tactics that’ll help you avoid keyword research foibles and build strong content are as follows:
1. Surveying SERP
In order to gauge the intent of the user, to target a keyword, and to understand what type of content your audience wants, go to SERP.
2. SERP API
This application helps to extract keyword ranking and research data from multiple search engines. You can narrow down the search to geo-localization capabilities, Hyperlocal geolocation, keyword ranking, knowledge graph, and what the user is searching for, etc.
3. Indexing webpages
Once the content is published on your website, the internet crawler scours for new content. It then needs to be indexed as a buffer in SERP to quickly provide information to the user.
When the sitemap is submitted to the search engine, we can fully control what part information needs to be indexed and published. It is advantageous to diversify the website tabs by optimizing each page for a unique set of keywords. SERP then ranks the website from most relevant to the least relevant to a specific question.
4. WMS
WhatsMySERP is a tool to gauge a website’s SEO rankings. It is accurate and automatically updates user data daily, maintaining accuracy and relevance. Additionally, it offers unlimited keyword rankings and can track your website ranking in the local region and in just about any location in the world.
You can also keep track of how well your websites running on various devices.
5. Site SEO
SEO allows information and research to turn into engaging content. It is a practice to improve the quality and the quantity of your website traffic. Search engine optimization is about making your website user friendly.
It is easy to read, having photos or videos or gifs to load faster by changing formats. This helps to drive organic traffic to your website that can be monitored through an SEO ranking tool like WMS.
6. Longtail keywords
Identifying what keywords to use is your call. The most commonly used keywords are competitive, and there’s a fear of losing out on your ranking.
Sometimes, it is better to target terms with lower search volume as they are far less competitive as there is a scope of being ranked on top in SERP.
The higher the search volume for a keyword, the more difficult it is for your website to get better rankings.
There is a better solution for this; use longtail keywords along with your regular keywords. A phrase leads to narrowed and accurate results when compared to a vague one to two-word keywords.
7. FAQ
In WMS, one can easily discover what users are searching for and asking about in your webspace. By adding these questions and having it updated regularly can drive and generate amazing organic traffic to your website.
Bottom line
Search engines provide answers to user’s queries; they exist to discover and organize online content to offer the most accurate results to the users.
In conclusion, imagine your website to be a person. How would you know about this person? How would you know if the person is authentic? What are other people saying about the person?
SERP is a platform where your company can be listed out. The visitors using keywords, visit your website. Through generating backlinks and internal links, your website grows authentic as multiple established companies have mentioned the name of your company on their websites. Thereby improving the market value and ranking. Regular interaction with your customers via website portals, replying to the reviews and feedback keeps your company alive, loud, and in talks of your target audience.
