Global political parties learn that they have to invest in digital marketing together with advertising on traditional media such as TV and newspapers to compete with rival parties. In the past several years, we’ve seen an uptake in the UK and the US, especially using social media campaigns against their opponents. In this blog, we highlight the use of digital media to promote their nominee through three prominent political marketing campaigns successfully. So in this article, you will get to know about political marketing strategies used for election campaigns.
Making Digital Great Again, by Donald Trump:
Maybe one of the clearest examples of digital political marketing in recent history is the digital campaign of Donald Trump. While it was controversial certainly, none can deny the United States now. The battle of the President was extremely efficient. Others still say the election won him. Trump’s digital marketing campaign has one key name: Parscale. Brad Parscale is the director and CEO of the multimedia activities of Trump’s Giles Parscale Agency. The whole digital Trump team was headquartered in San Antonio and employed 100 people, including copywriters, web developers, and data scientists.
He had little experience promoting political candidates before Trump, but this apparent deficit allowed him to deal with it as if the digital campaign were a typical B2C. “I always wonder why politicians are so mystical about such things,” says Parscale, “It is the same way we use them in commercials, and it just has fan names.” The digital operations division was the largest source of funds for Trump’s campaign, with a large number of Facebook and email donations.
British Labor Party learns the following from its past errors:
The national elections in Britain in 2017 were a close contest, but the Labour Party secured huge wins, taking 21 of the Tory rivals. Although Jeremy Corbyn didn’t win the seat of Prime Minister, the party went a long way by engaging in successful digital media campaigns that aimed to deliver the right messages at the right time. Analysis from late 2016 showed that 23 per cent of UK adult social media consumers claim social networks are allowing them to “understand the views of political parties” before an election. Labour found it in 2017. The Conservative Party spent £ 1.2 million on Facebook ads before the 2015 General Election, according to the Electoral Commission, seven times fewer than Labor. Then regretted the next two years’ decision, which was a rhythmic move for the group in 2017. It has begun to make substantial investments in social media, now that it is an important part to win the political race. The group has also developed its platform for social media targeting advertisers, which is used to customise individual voters’ specific political messages. The program dynamically changes core policy messages to more than a thousand different variations depending on many variables, including the location.
Takes the firm stance on difficult questions: Leo Varadkar
The Irish Fine Gael politician Leo Varadkar was elected in June 2017 as the Irish Taoiseach, Defense Minister and Leader of Fine Gael. Another of his significant accomplishments was digital media, in particular multimedia videos. Below you will see one of his campaign videos and see still photographs of the moment below: Mr Varadkar believes that social media can play “a vital role in modernising state communications.” Takes the firm stance on difficult questions: Leo Varadkar
The Irish Fine Gael politician Leo Varadkar was elected in June 2017 as the Irish Taoiseach, Defense Minister and Leader of Fine Gael. Another of his significant accomplishments was digital media, in particular multimedia videos. Below you will see one of his campaign videos and see still photographs of the moment below: Mr Varadkar believes that social media can play “a vital role in modernising state communications.”
