Videos are the most powerful advertising and marketing tool. Unfortunately, there is no secret formula to gaining success with videos. But there is always good scope of success if you are authentic and creative.
It’s not just enough to create a YouTube video for marketing products and services these days. You don’t just need to create the best videos, but you also need to choose the right channel for their distribution. And what better platform to do that on than YouTube?
Since YouTube is the second-largest video streaming platform in the world, it works to post videos on this platform. And now, with 2022 ushering in with changed consumer concepts and preferences, it will be useful to know the type of videos that will work on this platform.
So, here are ten creative YouTube video ideas you must bank on this 2022:
1. Product Review Videos
Reviewing a brand new or trending product related to the niche you are serving will inform and entertain the audience. But make sure you are honest in reviewing your products in a video while keeping the content interesting at the same time.
Working on both of these parameters will offer value to your content and thus to your viewers as well. You can also create recurring series of product review videos.
2. Interview Someone Popular
Try interviewing influential figures or celebrities in the industry you are serving. This will help you provide fresh content to the existing audience while drawing in the audiences of the interviewee as well.
3. About Us Videos
About us videos reign supreme on the YouTube platform. Such videos work best for businesses. Explainers or About Us videos showcasing everything you do will give your business a good start this 2022.
Like the channel trailer video example mentioned earlier, even About Us videos can serve as a great introduction for your business to prospective customers making their way to your YouTube channel.
Make sure to include how the prospective audiences will benefit from your products and services in your video.
4. Explainers
Video is a content format offering instant consumption as one of the major advantages to the viewers. The audiences are simply in love with videos where brands or individuals explain certain things or ideas.
Explainers with presentations on the best ways of using a product or how to use a product may bring in engagement and even increase the number of views on a YouTube channel.
This is audio-visual content that helps anticipate the consumers’ probable questions. Such videos are very popular and beneficial because they shorten the purchase cycle.
5. Offer Tutorials
You might not know, but half of the active users on YouTube are the people who want to know the right way of doing certain things. So, if you happen to be an expert at something, try creating a tutorial that can help the viewers.
In fact, you can teach audiences about creating a certain appearance with makeup using a specific product or how to make a YouTube video with different types of equipment. Tutorials offer content creators amazing scope of creating recurring videos for their channels. You can even use the best video editor for YouTube to repurpose existing content.
6. Videos Showcasing Your Company Culture
A video highlighting the company culture informs audiences about the objectives of a business and its values and why it exists. The audiences relate to such videos because they generally involve interviews with employees and other individuals talking about why they love working with the company.
If you are the owner of a company, big or small, choose to show off your company’s energetic, inclusive, and fun work environment alongside the employees working there.
The audiences relate to such videos, and they even grab the attention of prospective job seekers. Such videos even offer audiences a sneak peek into the company’s work environment.
7. Channel Trailer for the Non-Subscribers
A video that explains everything you do and what your YouTube channel is all about can help the non-subscribers take the plunge and hit the Subscribe button when they come across your video.
In your YouTube channel trailer video, try speaking to the audience directly. This is one of the best ways of drawing in viewers. There’s no need to worry if you find it a bit difficult to get in front of the camera. You have the option of hiring a professional and getting them to work for you without putting yourself in the spotlight.
8. Video Introductions Work Great
What about dedicating one of the videos to introducing yourself? Use a video to inform audiences who you are and the type of content you create. Also, do not forget to mention how frequently you will be releasing your videos.
Such videos will welcome audiences to your YouTube channel to decide whether they are interested in your video or not. Even when making introduction videos, YouTube video editing tools can help.
9. List Videos
These videos are another informational and creative form of YouTube content. They are popular and simple and generally attract quite a lot of attention. Such videos can feature lists of articles, books, inspiring behaviors, or tips. It is upon you to decide.
Record such videos with a short introduction on why you selected the subject and then make them interesting for the audience. Introduce everything on the list one by one and make useful comments about all the items.
10. Motivational Videos
Motivational videos consisting of encouraging words are perfect for all individuals. People like receiving words of motivation and encouragement that can further help them overcome difficulties in life.
Such videos can also help viewers move on in life by getting the words of encouragement right into their hearts and minds. To gain success with these videos, think about the different things you can say to make the audiences feel motivated.
Final Thoughts
These 10 YouTube video ideas are suitable for all kinds of niches. To be on the safe side, if you are starting on YouTube, use the general ideas and see how they fit into the niche you are serving. Just be creative in what you do and get these ideas working for you.
